Speaking about what you do is an incredibly powerful way of marketing your business, especially if you have a service business. I recently had the chance to evaluate some speakers at a conference I attended. As you might expect, every single one of these speakers was either a business owner or was employee of an [...]
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it’s practical, it’s systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the [...]
The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should.Recent research indicates that the average e-commerce site is losing near 75 percent of its shoppers during shopping cart phase [...]
Everyone’s got ‘em. You likely see the “Nike swoosh” logo everywhere you go. And you know the Texaco station at the corner by its distinctive “star.” So, you’re thinking, “My company needs a logo, too.” Maybe you want to design your own logo too.Why create a logo for your company?Because a logo:– visually represents your [...]
Your next presentation is just around the corner. To ensure devastating impact, just follow these ten steps and watch your career catch fire.1. Avoid Excessive ResearchResearch is for geeks and bookworms. Do you really want to bore your audience with a bunch of statistics and facts that they can easily get from the library or [...]
From time to time, participants in a group may seem off-center or out of balance. Too much chatter or arguing or confusion can create such a condition in an individual or the group as a whole. Circumstances that have no direct connection with the current group gathering can still greatly impact the balance and effectiveness [...]
People, on average, detest the idea of giving a speech. If you have ever been forced to take a course in public speaking at the high school or college level you have probably witnessed what strong forms of speech anxiety can produce. Shakiness, stuttering, visible sweating, hyperventilation and even fainting are possible among [...]
Most of us, at one time or another, were exposed to public speaking through our education. It may have been a college course, or even a high school class. Perhaps the entire semester was comprised of a series of speeches, or perhaps only a single speech was required in a wider communications class.Those [...]
