Having more than 20 years as a copywriter under my belt, most of it freelance, I’ve made all the mistakes and suffered all the pains (and the ecstasies) of freelance life.
As an aid to my coaching students, I prepared this short report some time ago to show them that that I truly understand what [...]
If you’re like me, you’re not writing that ad, Web page, or radio script to make your English teacher proud. You’re writing to sell.
If you get an “A” while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English [...]
Many years ago when I first began freelancing, I struggled over what to name my copywriting business. The first name for my one-man shop was Chris Marlow and Associates. Although there were no associates, I imagined it made me look bigger.
Years later when I thought I was much smarter, I changed the name to Ad [...]
There are two financially ruinous negotiating tactics often made by beginning copywriters.
An example of financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set. Here, paraphrased, is a comment he made to me:
“My client seems unhappy with the work. I’m thinking of telling her [...]
Jane and Lenny are young parents. They have 2 kids who are 3 and 5 years old. The kids keeps them pretty busy most of the time. They are looking forward to a little vacation without the children soon. They have been saving for a vacation over the past few years. Summer was here, and [...]
In 2004 the terms VoIP, internet phone service and IP phone were foreign to almost everyone except technology professionals and geeky computer types. Now most people I talk with are at least slightly familiar with these terms, as the internet phone service market is now starting to take off. Contrary to what many [...]
Where The Money Is:
For freelancers who are primarily interested in earning a very high income, it’s smart to look to industries that mail very large quantities. Industries that mail very large quantities can do so only if they have a very large pool of buyers.
And consumers are a very large market, especially when [...]
The intended target could be a living person or even a location and installations. So, observation of these targets helps the spy cum writer, in safeguarding his country’s interest as well in hurting other countries interest, and in due course of time, to translate targets into characters and settings of his stories.
The person or location [...]
